Category culture.

Starter Culture is a collective of sporting goods and apparel veterans. We've built and launched brands,
collections and products for category leaders and tiny start-ups. Our secret to connecting and converting is a
deep understanding of the needs, preferences and prejudices of committed sporting goods consumers.
From positioning to packaging, we are experts at cutting through the clutter and finding the product stories
that connect brands and consumers. 

​

Founder Chris Harges has spent more than 20 years managing marketing for outdoor and sporting goods brands. He's built and optimized go-to-market processes to bridge the gap between product and sales & marketing teams for brands including The North Face, Mountain Hardwear, Marmot and Eastern Mountain Sports.