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GTM Process & Product Planning Services

There's often a giant chasm between product and sales & marketing teams. When it comes time to launch new products, teams can scramble to find, tailor or invent the product information they need to connect with consumers. We can help. From gap-filling services like asset creation to a wholesale re-tuning of your GTM process, we have the category experience to create a seamless product information workflow from ideation to sell-through.

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Consumer Insights

We provide qualitative research to identify and validate consumer needs. We use social listening, competitor product scraping, super-user surveys and focus group interviews to provide a data-grounded justification for new product proposition and feature sets.

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Messaging Strategy

Product design briefs seldom start with clear, consumer-facing propositions. Until you have a process in place to arm your sales teams with launch messaging, we can help. Marketers with category expertise will work with your teams to reverse-engineer product pitches grounded in consumer needs and product differentiation.

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GTM Process Consulting

Many GTM processes are designed to serve product teams. Information needed by sales and marketing may come late or not at all. We can help with GTM steps to generate the data needed for trade and consumer marketing. With workshops, templates and systems, we can turn a product workflow into a repeatable cross-functional process.